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Marketing, B.A.

Requirements

The Marketing Department offers students three different tracks each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track which provides courses in internet marketing, social media, and web analytics. The newest track is Sales which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 120365体育直播投注

Matriculation Requirements  
  1. Students will be limited to 9 hours of upper-division credit until matriculation is completed.
  2. Students must complete the following courses in order to matriculate: ACC 2010, ACC 2020, ECON 2010, ECON 2020, MyEducator or IM 2010 or IM 2600, MKTG 2200, MKTG 2390, MGMT 2340, MKTG 4300 or MGMT 2240 or MGMT 3345
  3. Students cannot take the following courses until they have matriculated: FIN 3100, MGMT 3450, MGMT 4860
General Education Requirements: 36 Credits
  ENGL 1010 Introduction to Academic Writing 3
or ENGH 1005 Literacies and Composition Across Context (5.0)    
  ENGL 2010 Intermediate Writing Academic Writing and Research 3
Complete one of the following: 3
  MATH 1050 College Algebra (4.0)  
  MATH 1055 College Algebra with Preliminaries (5.0)  
  MATH 1090 College Algebra for Business (3.0) 3
  An Advanced Placement (AP) Mathematics Test with a score of 3 or higher  
Complete one of the following: 3
  HIST 2700 US History to 1877 (3.0)  
and HIST 2710 US History since 1877 (3.0)  
  HIST 1700 American Civilization (3.0)  
  HIST 1740 US Economic History (3.0)  
  POLS 1000 American Heritage (3.0)  
  POLS 1100 American National Government (3.0)  
Complete the following:  
  PHIL 2050 Ethics and Values 3
  HLTH 1100 Personal Health and Wellness (2.0)  
or PES 1097 Fitness for Life 2
Distribution Courses:  
  ECON 2020 Macroeconomics (fulfills Social/Behavioral Science credit) 3
  Biology 3
  Physical Science 3
  Additional Biology or Physical Science 3
  Humanities Distribution (Any Foreign Language 202G/2020 course) 4
  Fine Arts Distribution 3
Discipline Core Requirements: 59 Credits
Business Foundation Courses:  
  ACC 2010 Financial Accounting (3.0) 3
  ACC 2020 Managerial Accounting (3.0) 3
  My Educator**  
or IM 2010 Business Computer Proficiency (3.0)  
or IM 2600 Spreadsheet Applications (3.0)  
  ECON 2010 Microeconomics 3
  MGMT 2340 Business Statistics I 3
  MKTG 2200 Written Business Communication (Complete with a B- grade or higher) 3
  MKTG 2390 Professional Business Presentations 3
  MKTG 4300 Marketing Analytics 3
or MGMT 3345 Business Statistics II (3.0)  
or MGMT 2240 Business Calculus (3.0)  
Business Core Courses:  
  FIN 3100 Principles of Finance * 3
  LEGL 3000 Business Law 3
  MGMT 3000 Organizational Behavior 3
  MGMT 3450 Operations Management * 3
  MKTG 3600 Principles of Marketing 3
  MKTG 3890 Career Preparation 3
  MGMT 4860 Business Strategy Formulation and Implementation * 4
or MGMT 4840 Management Consulting (3.0)  
and MGMT 4835 Management Consulting Strategy Implementation (1.0)  
  ENTR 493R Entrepreneurship Lecture Series (1.0)  
or MGMT 495R Executive Lecture Series 1
Marketing Core Courses:  
  MKTG 335G International Marketing 3
  MKTG 3620 Consumer Behavior 3
  MKTG 3650 Professional Selling 3
  MKTG 3660 Digital Marketing   3
  MKTG 4650 Marketing Management Capstone 3
Elective Requirements: 25 Credits
Complete 9 credits of marketing electives from the following list: 9
  MKTG 3220 Retail Management (3.0)  
  MKTG 3460 Internal Marketing and Corporate Imaging (3.0)  
  MKTG 3630 Services Marketing (3.0)  
  MKTG 3640 Sales Management (3.0)  
  MKTG 3670 Advertising and Promotion (3.0)  
  MKTG 3680 Marketing with Social Media (3.0)  
  MKTG 3685 Content Marketing (3)  
  MKTG 3690 Web Analytics and Digital Advertising (3.0)  
  MKTG 4400 Competitive Intelligence (3.0)  
  MKTG 4600 Marketing Research (3.0)  
  MKTG 4610 Sales Analytics (3.0)  
  MKTG 459R Advanced Topics in Marketing (1.0)  
Complete 3 credits of internship: 3
  MKTG 481R Marketing Internship (1.0) ***  
  MKTG 482R Sales Internship (must be taken three times) (1.0) ***  
  MKTG 483R Digital Marketing Internship (1.0) ***  
Complete 12 credits of any foreign language course 1010, 1020, 2010 sequence 12
Complete 1 elective credit 1000 or higher. 1

Graduation Requirements:

  1. Completion of a minimum of 120 semester credits required in the BA degree; at least 40 credit hours must be upper-division courses.
  2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
  3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
  4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
  5. Successful completion of at least one Global/Intercultural course.

NOTE: Students will be limited to 9 hours of upper-division credit until matriculation is completed.

Footnote
*Cannot be taken until student is matriculated.
**Students are required to complete My Educator, IM 2010, or IM 2600 with a grade of B- or higher
***Maximum of 3 credits of internship count toward marketing electives.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track365体育直播投注. (Note: Last updated May, 2015. See department for changes.)

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and Italicized.

Semester 1 Course Title Credit Hours
ENGL 1010/ENGH 1005 Introduction to Academic Writing/Literacy and Composition 3 or 5
Fine Arts Distribution 3
Physical Science Distribution 3
HLTH 1100 or PES 1097 Personal Health and Wellness or Fitness for Life 2
Language 1010 Level 4
  Semester total: 15
Semester 2 Course Title Credit Hours
American Institutions 3
Biology Distribution 3
MATH 1050 or MATH 1055 or MATH 1090 College Algebra or College Algebra with Preliminaries or College Algebra for Business 3
Language 1020 Level 4
ENGL 2010 Intermediate Writing-Academic Writing & Research 3
  Semester total: 16
Note: *Or An Advanced Placement (AP) Mathematics Test with a score of 3 or higher    
Semester 3 Course Title Credit Hours
PHIL 2050 Ethics and Values 3
MKTG 4300 or ECON 3340 or MGMT 2240 Marketing Analytics or Managerial Statistics or Business Calculus  3
ECON 2010 Microeconomics 3
MKTG 2200 Written Business Communications 3
Language  2010 Level 4
  Semester total: 16
Notes: Complete MKTG 2200 with a B- grade or higher.
Semester 4 Course Title Credit Hours
Humanities Distribution (Lang 202G) 202G/2020 Level Language (fulfills Humanities Distribution) 4
ECON 2020 Macroeconomics (fulfills Social/Behavioral Science Distribution) 3
ACC 2010 Financial Accounting 3
MKTG 2390 Professional Business Presentations 3
Third Science Distribution 3
  Semester total: 16
Semester 5 Course Title Credit Hours
ACC 2020 Managerial Accounting 3
LEGL 3000 Business Law 3
MKTG 3600 Principles of Marketing 3
MGMT 3000 Organizational Behavior 3
MGMT 2340 Business Statistics I 3
  Semester total: 16
Semester 6 Course Title Credit Hours
FIN 3100 Principles of Finance 3
MGMT 3450 Operations Management 3
MKTG 335G International Marketing 3
MKTG 3620     Consumer Behavior 3
MKTG 3650 Professional Selling 3
  Semester total: 15
Semester 7 Course Title Credit Hours
MKTG 3660 Digital Marketing 3
MKTG 3890 Career Preparation 3
MKTG ELECTIVES  3
MKTG ELECTIVES  3
MKTG ELECTIVES  3
  Semester total: 15
Semester 8 Course Title Credit Hours
MGMT 4860  Business Strategy Formulation and Implementation  4
MKTG 4650 Marketing Management Capstone 3
MKTG 481R/482R/483R   3
MGMT 495R or ENTR 493R Lecture Series 1
Elective  Any course numbered 1000 or higher 1
    12
  Degree total: 120
Students will be required to complete My Educator with a score of 80 percent or higher or complete the IM 2010 or 2600 course with a grade of B- or higher.
No grade lower than a "C-" in core and specialization courses.
Students will be limited to 9 hours of upper-division credits until student has Matriculated.

Department

Name:365体育直播投注

Marketing

Location:

WB 203

Telephone:

801-863-8098

Email:

Ann.Mecham@ortocomercio.com 365体育直播投注

Web Address:

ortocomercio.com/woodbury/marketing/

Chair:

Steven Huff

 
 

Mission Statement

Through exceptional business education, we help students become successful professionals who build our community.


365体育直播投注 Core Themes - (University Alignment: Student Success, Engagement, Inclusivity, and Seriousness)

  1. Delta: Maximize student improvement through engaged learning.
  2. Placement: Help students obtain and succeed in careers aligned with their goals.
  3. Scholarship with Impact: Produce and promote research that improves business education and practice.
  4. Reach: Serve as many people in our community as we can through increased efficiency and inclusive outreach.

365体育直播投注In December, 2006, The UVU School of Business earned its international accreditation from AACSB International - The Association to Advance Collegiate Schools of Business.

 
 

Marketing

365体育直播投注Career Opportunities

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing research and intelligence, new product planning, marketing logistics (physical distribution), public relations, purchasing, retail management, internet marketing, and sales and sales management.

Job Outlook

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers.

Programs

Students in Marketing may receive a Bachelor of Science, Bachelor of Arts, or a Minor in Marketing.  Also available is a Bachelor of Science in Digital Marketing and a Certificate of Proficiency in Professional Sales.

 
 
Woodbury School of Business

Advisement Center:

  • Office: WB 257
  • Telephone: 801-863-8032


Dean:
365体育直播投注 Norman S. Wright

 
 

Faculty

Richelle Andersen(2018)

Lecturer

Department: Marketing
Faculty



BA, English, Brigham Young University; MA, College Student Personnel; MA, Guidance & Counseling, Bowling Green State University

Directory Page >>

 

Deborah Baird(1993)

Associate Professor

Department: Marketing
Faculty



B.A., M.B.A. (Economics), Brigham Young University; Ed.D., Education, Utah State University.

Directory Page >>

 

Jennie Barber(2015)

Lecturer

Department: Marketing
Faculty



B.A., Spanish, M.Ed., Community Education Administration, Brigham Young University; Ed.D., Curriculum Development, Nova Southeastern University.

Directory Page >>

 

Amy Bettridge(2013)

Lecturer

Department: Marketing
Faculty



B.A., International Relations, Brigham Young University; M.S., Business, Utah State University.

Directory Page >>

 

Laurie Bott(2011)

Professional in Residence

Department: Marketing
Faculty



B.S., Communications, Utah Valley University; MBA, Business Administration, Utah Valley University

Directory Page >>

 

Alyssa Devey(2018)

Lecturer

Department: Marketing
Faculty



B.A., English Teaching, Brigham Young University; M.A., English, Brigham Young University.

Directory Page >>

 

Paul Dishman(2009)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.F.A., Theater, Trinity University; M.B.A., Marketing, North Texas State University; Ph.D., Marketing, University of North Texas.

Directory Page >>

 

Xanthe Farnworth(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Rhetoric & Communication, Brigham Young University.

Directory Page >>

 

S. Gardiner(2012)

Assistant Professor

Department: Marketing
Faculty



B.A., Political Science, Brigham Young University; M.B.A., Brigham Young University; EdD.

Directory Page >>

 

Brigham K. Griffin(2018)

Professional in Residence

Department: Marketing
Faculty



BA, Marketing Communication, Brigham Young University; MBA, Marketing, University of Utah

Directory Page >>

 

R. Dustin Harding(2018)

Assistant Professor

Department: Marketing
Faculty



MBA, Business Management, Marketing, Grenoble Ecole de Management; PhD (ABD), Business Administration, Marketing, Grenoble Ecole de Management

Directory Page >>

 

Mark Harrison(2016)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., Communication, Brigham Young University.

Directory Page >>

 

Joshua Hawkes(2015)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.B.A., Utah Valley University.

Directory Page >>

 

Steven Huff(2012)

Associate Professor

Department: Marketing
Department Chair

Department: Business Graduate Studies
Faculty

B.S., Computer Engineering, Utah State University; M.B.A., Ph.D., Business Administration, Brigham Young University.

Directory Page >>

 

Gary Johnson(2018)

Lecturer

Department: Marketing
Faculty



B.S., Business Management, M.S., Instructional Science, Ph.D., Instructional Psychology, Brigham Young University.

Directory Page >>

 

A. Dale Jolley(2018)

Professional in Residence

Department: Marketing
Faculty



B.S., Business Management & Marketing, Brigham Young University, M.S., Human Resource Mgmt., Utah State University.

Directory Page >>

 

Kimberli Lawson(2018)

Lecturer

Department: Marketing
Faculty



B.A., English, M.A., English, Brigham Young University, Ph.D., English, University of Iowa.

Directory Page >>

 

Neal Maxfield(2009)

Lecturer

Department: Marketing
Faculty



B.S., Accounting and Management, M.B.A., University of Utah.

Directory Page >>

 

Michelle McPherson(2018)

Lecturer

Department: Marketing
Faculty



B.S., Management/Marketing, Brigham Young University, A.S., Accounting, Snow College, J.D., Law, Brigham Young University - Provo.

Directory Page >>

 

Duane Miller(1992)

Professor

Department: Marketing
Faculty



B.S., M.S., Business Education, Brigham Young University.

Directory Page >>

 

Mitchel Murdock(2016)

Assistant Professor

Department: Marketing
Faculty



B.S., Business Management, Brigham Young University; Ph.D., Business Administration, University of South Carolina.

Directory Page >>

 

David Przbyla(2016)

Professional in Residence

Department: Marketing
Faculty



B.S., Engineering, Brigham Young University; M.B.A., Business Administration, Colorado State University.

Directory Page >>

 

Ryan Schill(2018)

Visiting Professor

Department: Marketing
Faculty



B.A., International Law & Diplomacy, Brigham Young University, MTA, Marketing, George Washington University, Ph.D., Behavioral Economics, University of Cambridge.

Directory Page >>

 

Bret Skousen(2019)

Professional in Residence

Department: Marketing
Faculty



BS, Business Administration, Brigham Young University, MS, Executive Leadership, University of San Diego,

Directory Page >>

 

Matt  Studebaker(2018)

Lecturer

Department: Marketing
Faculty



B.S., Communication, Utah Valley University, M.B.A., Management & Strategy, Western Governors University.

Directory Page >>

 

Harry Taute(2005)

Associate Professor

Department: Marketing
Faculty

Department: Business Graduate Studies

B.B.A., Marketing/Finance, M.B.A., Marketing, Eastern New Mexico University; Ph.D., Marketing, New Mexico State University.

Directory Page >>

 

Letty Workman(2000)

Associate Professor

Department: Marketing
Faculty



B.A., Philosophy, University of Missouri-St. Louis; M.B.A., Marketing, Southern Illinois University-Carbondale; Ph.D., MIS/Marketing Education, Utah State University.

Directory Page >>

 

Careers

Careers: 
Almost a third of all Americans are employed in marketing-related positions. Marketing graduates are in high demand in business, non-profit, and government service. Traditional career paths for students with marketing degrees include: brand management, advertising and promotion, professional sales, market research, pricing, product strategy, consumer behavior, event management, and international marketing. Many marketing graduates begin their careers, and then continue their education with a master's degree in Marketing.
Advertising Director
Advertising Sales
Brand/Product Manager
Buyer, Merchandiser
Channel Marketing Specialist
Client Services Manager
Communications Planning
Content Strategist
Digital Investment Manager Managing Director
Director of Interactive Products
E-Mail Marketing
Event Management Analyst
Event Manager
Inbound Marketing Manager
Marketing Communications Manager
Market Researcher
Marketing Coordinator

Interested in a Career related to this degree? Learn more about...

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